In the internet economy, that is worth a lot, as per the latest McKinsey report, there is immense potential to make business models, and work on online advertising solutions, email marketing, and CRM to reach potential customers. Now look at what Google has done. They have let go of intermediaries, and started reaching to customers by tapping all the touch points that customers go to.
In a new book, the author talks about the way Google is creating mass niche, and organizing information for end users or customers, to create opinions for emarketers in the internet business.
http://blogs.fuqua.duke.edu/fordlibrary/tag/marketing/
What is in it for us? WIIFU
To look at Google, and see if that can be done with the marketing, and advertising business. Despite high protectionism and talent issues in the China market, companies still continue to demonstrate double digit growth, and have high profit margins. 93% of the US companies polled, by a trade body showed that they served the domestic market, 43% used it as an export hub, and 23% used the market to manufacture goods. The question remains if consumer behavior in China market can solve global market challenges, or whether high number of consumers, and their behavior can represent the pattern for the rest of the economies. Perhaps answers lie in becoming the Google of the industry, and see what can be done to reach end customers by offering solutions that solve immediate challenges, and can have a long term shelf-life. Let the reports not attract dust, or expire, in this world where information gets generated every nano second, and reactions happen faster than that. Actionable research, and data plans that can see the end of the tunnel will establish credibility for any user, or an average googler. So for all those who work with Google, they need to be the Google of the industry to go up the page ranking on this search engine.
